30 social media content ideas for coaches

Coaches rarely run out of knowledge. They run out of ways to say it. Here are 30 ideas sorted by what each post does for you, along with a way to get a week of posts from one good thought.

Show you understand the problem

1. The sentence every new client says in the first session
2. What your client is secretly afraid of
3. Signs someone is ready for coaching, and signs they aren't
4. The cost of leaving this problem for another year
5. What people try before they come to you
6. A belief you held before you did this work

Teach something useful

1. One question that clears up a stuck decision
2. Your framework in three steps
3. A five-minute exercise to try today
4. How to prepare for a hard conversation
5. A mistake you see every week, and the fix
6. A book that changed your work, and the one idea worth keeping

Show your point of view

1. Advice in your field you disagree with
2. What you'd tell your younger self about this work
3. Something you changed your mind about
4. The difference between what people ask for and what they need
5. A trend in your industry you're tired of
6. What you refuse to promise clients

Build trust

1. How a first session works
2. Who you're not the right fit for
3. Your qualifications and the training behind them
4. A client win, anonymized and with permission
5. A session that didn't go as planned, and what you learned
6. What a typical week looks like for you

Invite people in

1. A free resource, and who it helps
2. Dates for your next group or workshop
3. How to book a discovery call, and what to expect on it
4. The questions people ask before they sign up
5. Answers to your most common objection about price
6. A poll to find out what your audience is stuck on

One idea, one week of posts

Take one idea and change the format, not the message. Starting from idea 7:

• Monday, LinkedIn: the full story of when that question helped
• Tuesday, Instagram carousel: the question and how to use it, slide by slide
• Wednesday, Threads: the question on its own
• Thursday, short video: you asking it to the camera
• Friday, email or stories: what people replied

That's five posts from a single thought, and each one suits its network.

Protect your clients

Confidentiality is your business. Change names and details, get permission for specific stories and be careful with results. Don't promise income or life outcomes that you can't back up, and remember that testimonials have rules of their own.

What to do next

Pick three ideas from the list and put them on your calendar this week. Choose ones you could explain in a session without notes, because those will sound the most like you. If LinkedIn is your main channel, read what coaches should post on LinkedIn.

How Lurr helps

Lurr for coaches and consultants keeps your ideas in one place, turns them into posts in your voice and adapts each one for the network it's going to.