Hair salon social media calendar: a 30-day plan

A salon has more content than almost any other business. Every client leaves looking different. The trouble is that stylists are busy with their hands, so posting happens late at night or not at all.

A calendar solves that. Decide once what each day is for, and you never have to wonder what to post between clients.

The weekly rhythm

Five posts a week is plenty, and three still works. Give each day one job.

• Monday, transformation: a before and after.
• Tuesday, education: a tip clients can use at home.
• Wednesday, people: a stylist, a regular or a look behind the chair.
• Thursday, bookings: open slots, a service or an offer.
• Friday, fun: a poll, a trend or a question.

Your 30-day plan

Week 1: show your work

1. Your best color result this month
2. Three signs your hair needs a trim
3. Meet the stylist: why they got into hair
4. Open slots for next week
5. This or that: bangs or no bangs?

Week 2: build trust

1. A big cut, with the client's permission
2. What happens during a consultation
3. How you clean and set up your station
4. Your most booked service, and who it's for
5. What's the worst haircut you've ever had?

Week 3: teach something

1. A color correction, and why it took so long
2. How to make a blowout last until day three
3. The products on your own shelf
4. How to book, step by step, for first-timers
5. A hair myth you hear every week

Week 4: bring people back

1. A regular's hair, one year apart
2. How often to book, by hair type
3. A thank-you to clients who send friends
4. Gift cards or a seasonal service
5. Ask what they'd like to see next

Use the rest of the month for repeats. Your best post is worth running again in a new format, as a carousel or a short video.

Plan around the salon year

Some dates fill your book before you post a thing. Put them in the calendar six weeks ahead:

• Prom and graduation
• Wedding season
• Back to school
• Holiday parties
• New Year color changes

Batch it in one sitting

Take photos all week in the same spot, near a window, with the same background. Then spend an hour once a week writing and scheduling. Ask one question before each session: which of this week's clients would make the best post?

Get a client's permission before you post their photo, and keep it in writing. A quick text is enough.

Which network does what

Instagram is your portfolio. Facebook reaches local clients and their friends. TikTok suits fast transformations. Google Business Profile is where people nearby find you, so keep your hours and photos current.

Pick two to start. How much to post depends on your time, and we covered that in how many posts a week a beauty pro needs.

How Lurr helps

Lurr for beauty pros plans your week from your services and prices, adds the dates that matter to salons and writes each post in your voice. You check it, then it goes out at the times you pick.