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The 2027 Ukrainian holiday calendar for content

Ukrainian public holidays, shopping dates and quiet days of 2027 in one list, with tips on when to sell and when to simply show up.

2 min readThe Lurr team

Holidays hand you a ready-made reason to post, but only if you remember them early. Below are all the 2027 dates Lurr highlights in your calendar. Industry days for your niche come separately, from the niche template.

Winter

  • 1 January, New Year. Year in review, plans, gift cards and holiday hours. Start preparing a month ahead.
  • 22 January, Unity Day of Ukraine. A quiet day about unity, with no selling.
  • 14 February, Valentine's Day. Gifts for couples and self-care. Gift guides and vouchers work well.

Spring

  • 8 March, International Women's Day. Gifts, greetings, care. One of the strongest days for beauty and flowers.
  • 22 April, Earth Day. Be honest about production and packaging, no greenwashing.
  • 1 May, Labour Day. Your hours for the May long weekend.
  • 2 May, Easter. Family traditions, spring renewal, holiday hours.
  • 8 May, Day of Remembrance and Victory. A quiet day, no selling.
  • 9 May, Mother's Day. Gifts for mums and stories about care.

Summer

  • 20 June: Trinity Sunday, Father's Day and graduations. Three reasons on one day, so pick one main story.
  • 28 June, Constitution Day. A day off; keep sales gentle.
  • 15 July, Ukrainian Statehood Day. A quiet day about traditions.
  • 24 August, Independence Day. Gratitude to the defenders, no selling.

Autumn

  • 1 September, back to school. A new season after summer.
  • 1 October, Defenders Day. Gratitude, no selling.
  • 31 October, Halloween. Themed content and light humour.
  • 9 November, Ukrainian Language Day. The words your brand speaks.
  • 11 November, Singles' Day. A one-day sale with honest terms.
  • 26 November, Black Friday, and 29 November, Cyber Monday. Honest discounts with clear terms. Announce a week ahead.

December

  • 6 December, St Nicholas Day. Small gifts and the start of the winter season.
  • 24 December, holiday gift season. Last delivery days, gift cards.
  • 25 December, Christmas. Atmosphere, cosiness, the year in review.
  • 31 December, New Year's Eve. Wishes and festive looks.

How to use it

You don't need a post for every date. Pick the ones your audience cares about and start two or three weeks ahead. On quiet days, simply show up: gratitude without a discount is more honest than any promo.

In Lurr these dates are already in your calendar. Switch off the ones you don't need, add your own, and the topic shows up in the trend finder ahead of time.